GOAL:
organize representation of JSC “ZASLON” at the VII International Maritime Defence Show “IMDS-2015”.
The International Maritime Defence Show is one of the leading world exhibitions in the field of shipbuilding and naval arms. This year 424 organizations from 28 countries took part in the Show including our Agency’s Client JSC “ZASLON”.
TASK:
work out a creative concept for JSC “ZASLON” equipment representation at the exhibition; project’s execution: venue decoration, technical support, branding for printed products and promotional merchandise, catering.
SOLUTION:
Several creative concepts have been offered for the stand, based on different types of construction materials. All options provided for beneficial demonstration of the equipment and creation of comfortable atmosphere for business communications. Final solution for the stand was fulfilled in high-strength modular construct CLIC.
One of the creative elements of the stand was a conceptual ship model with LED highlighting of the prime equipment, developed by JSC “ZASLON”. This bright visual accent attracted all visitors’ attention. The model was produced in cooperation with Studio AMADEO.
In addition to design development, stand construction and technical support the STEM Team was engaged in maintenance of the stand during 5 days of the Show.
RESULT:
Bright exposition was composed based on the company’s brandbook - in white and red colors, reflecting the style of the company, its concept, attracting potential new clients.
The exhibition stand JSC “ZASLON” was visited by more than 300 representatives of various companies and organizations: long-term as well as potential partners from the Pacific Ocean and Middle East regions.
