GOAL
Design logo and corporate identity of the International summit of BRICS countries scheduled in 2015 in Ufa.
OBJECTIVES
1. Work out a branding concept;
2. Develop design-materials.
SOLUTION
STEM designers proposed three branding concepts, reflecting core values of the forum – internationality, development and partnership. Design elements embodied symbols of Ufa.
Delegates’ business kits were got up according to the chosen style (badge, notebook, pen etc.), as well as city-format advertising media.
RESULT
STEM experts have completely achieved the goal, providing the forum with quality design-materials.