The task: organization of a creative event
On March 28, a unique partner event by IBM dedicated to the presentation of a new FlashSystem 840 took place in Moscow suburbs. The international company decided that all existing materials do not fully describe its advantages and impressive achievements and asked STEM agency to think out something extraordinary.
As a result of brainstorming we decided to complement the business part with an entertaining program which would get across the sense of “a universal applications accelerator” to the participants in an interesting form. BMW partner company provided cars for drifting. That way, the event allowed the participants to accelerate in the truest sense of the word and to get a feel of the IBM applications operation speed.
