The task: creative concept development
For most women the easiest way to chase away sadness and depression is shopping. “Shopping is a remedy. And an inexpensive remedy is a panacea”, - decided we and developed “Centro vitamin” concept. For this concept life-sized puppets in the shape of bright pink pills had been produced, in which promo people in the street were handing out invitations to the openings of Centro shops in many cities.
The “pharmacologic” theme from promo campaigns to the shop doorstep had a single consistent style.
