The task: naming, developing logo, visual identity and package
STEM communication agency created a new Private Label brand: it developed the phonotype of the name, the logo, the visual identity and the package for the product series.
“Greater” means “more”: “More taste. More quality. More than our competitors” – this is what the new brand offers to its customers.
The logo created by us for the new brand is the mathematical symbol “greater” which speaks volumes for the quality. The visual identity is austere, expensive, eye-catching and aristocratic. The style is easily adaptable to any product.
