The task: creative concept development
Each girl dreams about becoming a star and now she has such a chance. We developed this concept for those girls who would like to try their luck in modelling business.
STEM agency worked all the kinks out of the concept, thought out visual identity of the whole campaign and prepared all printed materials.
Apart from that, we had launched a viral video in the Internet for promotion of the shops opening which has been viewed over 17000 times.
On the day of opening a professional photo shoot for the buyers took place, the capital prize of which was an opportunity to become an ornament to “Centro” shops for a year.
