Task: the fan event for growth of tourist appeal of St. Petersburg, emergence in a portfolio of the agency of city noncommercial actions, growth of image of the agency, as organizer of events of any format.
Features of the project:
Parade of bulldogs 2017 – an event for fans of dogs and breed "The English bulldog", an action directly in the center on Malaya Konyushennaya street, on the platform of the Book Avenues project.
It was succeeded to bring together fans of this breed, to attract sponsors to gifts to participants and creations of photozones and the platform in purely British style.
The parade of bulldogs - 2017 has included a fashion show of participants, the concert program, work of zones for a photo and entertainments, sale of souvenirs and delicacies for participants of the Parade, and a Parade of all participants on Malaya Konyushennaya Street.
Number of personnel: 7 employees on the platform + 12 volunteers + 4 photographers + 2 designers + 1 decorator.
Result:
3000 visitors of the Parade in rotation, 104 registered bulldogs, 87 participants who have taken part in a fashion show, 12 attracted partner sponsors.
35 publications in media among which there is a Newspaper "The Subway. SPb" (audience of one number – 712 400 people), "Business St. Petersburg" (circulation – 17500 copies), St. Petersburg TV channel (about 1,8 million abonet), LIFE78, Kudago (daily visit - 150 000 people), the Blog Fiesta (680 thousand subscribers), Fontanka (1 million viewings a day).
